THAT PINK THING is a temporary intervention made on the IVAM’s façade by the artist Jerónimo Hagerman (Mexico City, 1967) and the architects María Langarita (Calatorao, 1979) and Víctor Navarro (Madrid, 1979). Their intention is to reveal an IVAM parallel to the one that was designed on the basis of the modern logic of what is hard and solid, and to materialise a space that provides a response to contemporary concerns about energy, the ecosystem, politics, the public sphere and sensibility.
“That Pink Thing”
June 14, 2017 – September 23, 2018
IVAM Institut Valencià d’Art Modern
Guillem de Castro, 118, Valencia
Unlike the existing construction, the materiality of That Pink Thing will be organic, soft, flexible, moist, porous and living. Thus the torrid sensation felt when crossing the terrace that leads to the entrance to the museum will be replaced by a refreshing experience that invites us to linger a little longer in the area that will be created. The perception of the terrace as a place of transit will change and it will be transformed into an exterior room in which other museum activities can take place, sheltered from the severity of the summer.
The IVAM announces the sketches of the non-permanent architectural-artistic intervention, which this year will be located again on the IVAM esplanade, and which will be presented next June 14. It is a project entitled That Pink Thing, which is being carried out by the architects Langarita & Navarro and the artist Jerónimo Hagerman, which seeks to transform the action of traversing a museum space that is unlivable in the summer, in a refreshing experience.
The project of Langarita & Navarro and Jerónimo Hagerman is part of the artistic line of action called IVAM Produces, which started in January 2017. Since then, it has already promoted the production of works by more than a dozen artists. Last summer, the architect Adrián Torres (València, 1982) carried out the first ephemeral intervention on the esplanade, entitled Transition, which consisted of a wooden structure and plants. The idea is that the museum does not limit itself to exhibiting exhibitions, but also acts as a generator of new artistic production, as well as putting value on site-specific projects for some non-museum spaces in the center.
María Langarita (Calatorao, 1979) and Víctor Navarro (Madrid, 1979) are both doctors in architecture, teachers, and have been working together since 2005. Their projects have been recognized with the 2013 Mies van der Rohe Special Mention, as well as with the award of the XII Spanish Architecture and Urbanism Biennial, among other awards. Many of his works are interventions in existing buildings, in which they try to leave non-permanent traces with the conviction that their intervention is only understandable as part of a sequence of actions on the construction that each generation brings.
Jerónimo Hagerman (Mexico City, 1967) is an artist who lives between his native country and the city of Barcelona. His work has been exhibited in spaces in several countries, such as the United States, Canada, Japan, Singapore, Ireland, Norway and Spain. He began his career producing sculptural installations and photography that tried to document the short distance between the artificial and the natural, but he has decided to work on the links between human beings and vegetation. Currently develops plant interventions in public and private spaces, where the viewer finds a space to analyze and reflect on the differences between the human dimension and the plant world.