“The Olivetti Idiom (1952-1979)” exhibition at Villa La Pietra Florence

The exhibition seeks to reconstruct through photographs and documents the history of the Olivetti image from 1952 to 1979, examining three places where Olivetti products were displayed (exhibitions, stores and the school), in which narrative forms – oral, written, and visual – of the Olivetti identity were progressively developed.

 

Jukebox Ettore Sottsass, Jr., Jukebox, 1968. Photo by Gianni Berengo Gardin.

Jukebox Ettore Sottsass, Jr., Jukebox, 1968. Photo by Gianni Berengo Gardin.

 

The Olivetti Idiom (1952-1979) exhibition curated by Caterina Toschi and produced by Ellyn Toscano, New York University Florence, will opened at Villa Sassetti, Florence. The opening was preceded by a rountable discussion at on Olivetti’s visual culture, experimental identity and corporate image between the 1950s and 1980s, and its legacy. (more…)