“LR100-Rinascente: Stories of Innovation” at Palazzo Reale in Milan

OMA/AMO have led the team in charge of the in-depth research and stunning exhibition displays in each of the 12 rooms of the Palazzo Reale where dozens of objects stand side by side telling the story of the most distinguished Italian department store.


LR100 Rinascente: Stories of Innovation  © Agostino Osio

LR100 Rinascente: Stories of Innovation © Agostino Osio


The Palazzo Reale in Milan hosts an exhibition celebrating La Rinascente‘s 100 years’ anniversary. The Italian department store that changed Milan and became a symbol of prosperity in the whole of Italy is now the protagonist of a comprehensive exhibition following in-depth research by curators Sandrina Bandera and Maria Canella and OMA/AMO, who have also been in charge of the exhibition’s displays along with Ippolito Pestellini Lapparelli and Antonio Barone.

A wide arrange of objects, ephemera, clothing and photographs stand together in a stunning layout to better understand the importance of this 20th Century icon of fashion and lifestyle.