“Radical Design” first exhibition in the new building opened on the Vitra Campus

The first Schaudepot temporary exhibition is dedicated to Radical Design, a design Movement that reached its peak at the end of the 1960s and the beginning of the 1970s in Italy and is one of the most important avant-garde movements in the history of design.

 

Nr. 2600, Quaderna Superstudio, 1969 Foto © Zanotta

Nr. 2600, Quaderna Superstudio, 1969 Foto © Zanotta

 

With manifestos, unconventional design vocabulary, transdisciplinary working methods and utopian design ideas, exponents of Radical Design were protesting against functionalism and the established taste in design and architecture. Thus, they showed that designers and architects must not only be seen as service providers in a commercial context but that they can also actively and critically engage in social and political matters.


 

Practical information

 “Radical Design”
June 4 – November 11, 2016
Vitra Schaudepot,
Charles-Eames-Straße 2, 79576 Weil am Rhein,
Germany

 


Superstudio, for example, with the table Quaderna and Gaetano Pesce with his Sofa La Mamma provided a critique of consumer society as well as of the social status of women. In collaboration with the company Grufam, designers such as Piero Gilardi, Studio65 and Drocco/Mello used the new materials of polyurethane foam and latex rubber coating in their furniture design and thus achieved a break-through in design freedom, facilitating the influence of pop art in furniture design.

 

 

Lassù Alessandro Mendini photo © Studio Mendini

Lassù Alessandro Mendini photo © Studio Mendini

 

The disappearance of boarders between design and other disciplines are also shown in the works of Alessandro Mendini, who was simultaneously active in various groupings as a publicist, artist, architect  and  designer.

 

UP5-6, La Mamma, Donna Gaetano Pesce, 1969 photo © Klaus Zaugg

UP5-6, La Mamma, Donna Gaetano Pesce, 1969 photo © Klaus Zaugg

 

The critical awareness brought about by Radical Design continues to influence numerous designers and artists today. Many of the current design trends such as Critical Design, Social Design und Participatory Design relate to the concept of Radical Design. Another part of the exhibition shows interviews with contemporary designers, design theorists and producers, who explain the influence and significance of Radical Design in their work or in the design world today.

 

Herzog deMeuron Vitra Schaudepot photo © Mark Niedermann

Herzog deMeuron Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann

Installation view »Radical Design« at the Vitra Schaudepot photo © Mark Niedermann


 

News source: Vitra Design Museum
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