“MAN transFORMS: The Documents” Hans Hollein in the new space created by Petra Blaisse

The exhibition “MAN transFORMS: The Documents” explores the exhibition “MAN transFORMS” – the opening show of the Cooper-Hewitt, National Museum of Design in New York in 1976 – which was conceived by Hans Hollein and Lisa Taylor.

 

Photograph of the installation SACRED SPACE by Mandala (Nader Ardalan and Carl Schlamminger), opening exhibition of The Cooper-Hewitt Museum, 1976. Image from the press kit of the exhibition MAN transFORMS

Photograph of the installation SACRED SPACE by Mandala (Nader Ardalan and Carl Schlamminger), opening exhibition of The Cooper-Hewitt Museum, 1976. Image from the press kit of the exhibition MAN transFORMS

 

The exhibition was developed by a group of architects over the course of two years and challenged the notion of design and tested the potential of a national museum of design. With the inclusion of such diverse architectural positions as Richard Buckminster Fuller, Arata Isozaki, Richard Meier, Ettore Sottsass and Oswald Mathias Ungers, Hollein created a curatorial framework which allowed a very broad and yet substantial examination of the notion of design to emerge against the background of an environment profoundly shaped by man.


 

Practical information

“MAN transFORMS: The Documents” 
November 3– December 9, 2016
ETH Hönggerberg,
Stefano-Franscini-Platz 5, Zürich
Switzerland

 


MAN transFORMS: The Documents at ETH Zurich exhibits the formation of MAN transFORMS from the first conceptual draft and a series contributors’ meetings to the documentation of the realised designs and their medial reprocessings. The exhibition makes visible how Hollein reoriented the museum and drew attention to the transformation of the museum from a place of collection display to a total environment, where the physical experience supersedes the mediation of historical contexts.

 

Installation shot of «VARIATION ON A BASIC ITEM: BREAD» opening exhibition of The Cooper-Hewitt Museum, 1976

Installation shot of «VARIATION ON A BASIC ITEM: BREAD» opening exhibition of The Cooper-Hewitt Museum, 1976

Installation shot of VARIATION ON A BASIC THEME: STARS, opening exhibition of The Cooper-Hewitt Museum, 1976. Image from the press kit of the exhibition MAN transFORMS

Installation shot of VARIATION ON A BASIC THEME: STARS, opening exhibition of The Cooper-Hewitt Museum, 1976. Image from the press kit of the exhibition MAN transFORMS

 

Moreover, it shows how Hollein and his colleagues found ways to utilize the exhibition as a place for theory construction. The exhibition catalogue demonstrated this as much as the systematic prepa- rations did, which later resulted in publications such as Unger’s City Metaphors and Sottsass’s Design Metaphors. Ultimately the documents at ETH display the means at hand for the architects involved in the exhibition and who knew how to communicate in the Media Age.

 

Hans Hollein, conceptualizer of the exhibition MAN transFORMS, in front of the installation VARIATION OF A PRODUCT: HAMMERS, opening exhibition of The Cooper-Hewitt Museum, 1976. Image from the press kit of the exhibition MAN transFORMS

Hans Hollein, conceptualizer of the exhibition MAN transFORMS, in front of the installation VARIATION OF A PRODUCT: HAMMERS, opening exhibition of The Cooper-Hewitt Museum, 1976. Image from the press kit of the exhibition MAN transFORMS

 

Prof. Dr. Laurent Stalder and Samuel Korn developed MAN trans- FORMS: The Documents at the Chair for the Theory of Architecture at the Institute for the History and Theory of Architecture at ETH Zurich. It is the first exhibition to trace the development of MAN transFORMS on the basis of original documents – from the first outline proposal to the documentation. The presentation is based on research in various public and private archives and makes available not only original exhibits but also conceptual papers, sketches and design drafts from the planning processes, as well as photography, film and publications – media that reflect the participants’ interest in the constant production of documentary material and its distribution.

 

Inside Outside - Petra Blaisse, exhibition architecture Wings for gta exhibitions, ETH Zurich

Inside Outside – Petra Blaisse, exhibition architecture Wings for gta exhibitions, ETH Zurich

 

MAN transFORMS: The Documents is shown in the newly commissioned exhibition architecture Wings by Inside Outside – Petra Blaisse. Dutch designer Petra Blaisse works in a multitude of creative areas, including textile, landscape and exhibItion design.

1991 she founded the Studio Inside Outside in Amsterdam, a multidisciplinary team of architects, interior and landscape architects, artists and desig- ners. The studio is specialized in landscape design in a variety of scales and levels of complexity (from private gardens to landscape master plans) and in interior, curtain and exhibition design.

 

Petra Blaisse, Inside Outside, Dutch Pavillon at the 13th International Architecture Exhibition in Venice 2012 © Petra Blaisse

Petra Blaisse, Inside Outside, Dutch Pavillon at the 13th International Architecture Exhibition in Venice 2012 © Petra Blaisse

Petra Blaisse, Inside Outside, Family of Lines, Sittard 2014 © Petra Blaisse

Petra Blaisse, Inside Outside, Family of Lines, Sittard 2014 © Petra Blaisse

 

Working internationally since the very beginning of their career, Inside Outside is used to working in different time and climate zones, welcoming the varied forms of collaboration and exchange of knowledge and craftsmanship with local parties with positive enthusiasm and curiosity. Through continuous learning and incessant creative energy, Inside Outside combines technical sophistication with inventiveness; fitting their work to each new context and culture and simultaneously complementing the intent of the architect, client and users in question.

 

Petra Blaisse, Inside Outside, Maison Floirac Revisited, Bordeaux 2011-12 © Petra Blaisse

Petra Blaisse, Inside Outside, Maison Floirac Revisited, Bordeaux 2011-12 © Petra Blaisse

 

The studios’ main interest lies in the creation of dynamic, site specific environments, both inside and outside. Tactile materials (such as textiles and plants), color, light, sound and time are their tools. Since 1999 Blaisse invites specialists of various disciplines to work with her. Currently the team consists of about ten people of different nationalities and backgrounds.


 

News source: ETH Zurich 
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