“The Visible City”, maps and social transformation at CentroCentro Madrid

The Visible City is an exhibition presenting maps as forms of visualization, social transformation and analysis tools, repositories of knowledge and learning environments thanks to technology. It is the second exhibition within the cycle “Architecture, City and Thought Hub”, curated by Inés Caballero.


"In the Air" application, Nerea Calvillo © CentroCentro

“In the Air” application, Nerea Calvillo © CentroCentro


“Architecture, City and Thought Hub” is CentroCentro’s architecture section current exhibition.  Curated by Inés Caballero, this exhibition brings together content, language and hidden values ​​of the architecture of the city of Madrid existing in its historical and professional legacies, academic papers, specialized publications and cultural catalogs.


Practial information

“The Visible City”
October 14, 2016 – January 8, 2017
CentroCentro Cibeles,
Plaza Cibeles, 1, Madrid


After the exhibition “Emotional Architecture”, on photography and thought, on October 14 the second exhibition cycle, “Visible City”, focused on maps and technology opens to the public. “Maps are one of the main instruments historically used to represent territory,” explains the curator. “In recent years, thanks to different techniques of representation, Internet and new technologies new fields of experimentation have opened allowing to turn maps into powerful visualization tools for social transformation and analysis, repositories of knowledge and  learning environments “.


Carata de Vivienda-Plano EX-titucional. Vivero de Iniciativas ciudadanas © CentroCentro

Carata de Vivienda-Plano EX-titucional. Vivero de Iniciativas ciudadanas © CentroCentro


“Visible City” displays the graphical, analytical and critical abilities of a series of mapping projects in Madrid with different approaches and formats. Cartographies that besides being visual representations of the  territory, they also involve the creation of new interpretations of urban environments allowing us to rethink how we design,  understand and focus on the city.


Visible City © CentroCentro

Visible City © CentroCentro

Chatty Maps © CentroCentro

Chatty Maps © CentroCentro


The exhibition presents projects developed by architects seeking solutions to social and urban problems, such as “The value of the void”, an investigation into the opportunity gaps in Central Madrid at an urban level, or “Madrid Dynamics”, maps made with the official land-mapping tool that precisely define its urban and architectural morphology. It also shows initiatives of several institutions that preserve their contents, as MonumentaMadrid, a website that brings together more than 2,000 monuments and historical buildings in the city; or journalistic projects with open data, as MadridEnBici, an independent digital mapping project of the actual use of bicycles in Madrid. The exhibition also shows proposals from organized communities that show intangible dynamics, like the “Los Madriles / Neighborhood Atlas Initiatives”, a map that gives visibility to a hundred active spaces for participation, created and managed autonomously by neighbors; as well as proposals for artists seeking new forms of expression, such as the “Footprints project” by Paula Sevilla.


Paisaje Transversal. Diagnostico integrado Fuencarral El Pardo © CentroCentro

Paisaje Transversal. Diagnostico integrado Fuencarral El Pardo © CentroCentro

"El Paseo de Jane "© CentroCentro

“El Paseo de Jane “© CentroCentro


Participant in the exhibition are Nerea Calvillo, Monumenta Madrid (Amparo Berlinches, Vicente Paton, Alberto Telleria), Paisaje Transversal, Urban Networks, San Pablo CEU University, Paula Sevilla, Janes Walk, 300,000 km/s (Pablo Martinez-Diez + Mar Santamaría- Varas), Good City Life (Luca Maria Aiello, Rossano Schifanella, Daniele Quercia), Antonio Delgado and Vivero de Iniciativas Ciudadanas. The exhibition design was made by Javier Peña Ibáñez.

The cycle “Architecture, city and thought Hub” in which this exhibition participates gathers, connects and relates the contents of all of the exhibitions in the cycle in its web page, at www.concentrador.org, allowing for a superimposed reading of all the layers of information.


"Los Madriles" © CentroCentro

“Los Madriles” © CentroCentro



Inés Caballero is an architect formed in the School of Madrid, ETSAM specializing in exhibition design at the IED Madrid. Her work, aimed at the dissemination and research of cultural content, generates a critical dialogue that runs parallel to art and architecture. Her curatorial projects and exhibition designs incorporate digital formats as a research process to produce, transmit and understand culture in new ways. Her accomplishments are characterized by the continuous collaboration with professionals from other disciplines, through their joint vision of curating, architecture and technology.


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