“CO.” architectural communication congress exhibition in Madrid

May 25, 2017

The exhibition features the work of young architect collectives whose approach to design is related to the different, alternative ways of architectural communication: social mediation, down-up processes, interdisciplinarity, networking…

 

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

 

The gallery space beneath the Spanish Ministry is hosting an architectural exhibition on the occasion of the 1st Architectural Communication Congress organized by MaCa and the Technical University of Madrid. The exhibition, which features work by architects and designers present during the Congress’ activities and lectures but also works by other so-called architectural collectives, focuses on a new form of architectural practice whose approach to architecture is strongly related to social mediation, alternative work platforms and citizens’ associations.


 

Practical Information

Co. Exhibition by COCA Architectural Communication Congress 2017
18 May – 4 June, 2017
La Arquería de Nuevos Ministerios Gallery Space
Paseo de la Castellana, 67, Madrid
Spain

 


Communication and mediation are the main keys to architectural activity, which, in just a few decades, has gone from being a consumer product to becoming public action and a social construction device. Consequently, in this scenario, the role of architects is more related to interdisciplinary teamwork than to authorship.

 

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

 

Under this framework, “Co.” is presented -an exhibition on fifteen working groups, national and international, self-described as “collectives”, which take mediation in architectural practice as a common denominator . They are professionals from different disciplines who, motivated by economic, social and / or academic crises, form collaborative teams that seek to innovate the forms of production of architecture from a common identity.

 

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

 

The selection of workteams featured in the exhibition -founded between 1994 and 2015- apply collaborative methodologies to different scales while working, with citizen participation, interdisciplinarity or (self)organization in horizontal hierarchies, among other subjects. They rely on alternative work platforms where networks -both physical and digital- are key to developing their projects, real or invented, cooperating with other citizens, and technical and institutional agents.

 

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

 

From the creation of video art to the construction of communal houses, the work of these groups oscillates between the built, the ephemeral, the artistic or the technological. Without predefined orders, the importance of the works is not so much a formal result as the richness and complexity of the process.

 

CO. exhibition display © COCA Architectural Communication Congress

CO. exhibition display © COCA Architectural Communication Congress

 

The fifteen invited groups represent a diversity of practices and projects that are organized and related in a space and time represented in forest of struts through different mediActions that define the First International Conference in Architectural Communication (COCA · 17), a project carried out within the Master in Architectural Communication (MACA) in ETSAM, the Architecture School of the Technical University of Madrid.


 

News source: COCA Architectural Communication Congress
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